Content Marketing Case Studies
Wondering what it’s like to work with me? I get it! Putting your faith in a freelancer can be nerve-wracking. Take a look at these case studies to get a feel of how I work and the results I can bring to your content and email marketing strategies.
Don’t forget to check out the testimonials left by happy clients!
1. Showcasing a Destination Client in a
Newsletter
Project: A travel marketing client required high-quality email newsletter copy to showcase their new client to industry professionals on their list.
Brief: Create inspiring newsletter copy about their destination client to encourage travel agents and industry professionals to book it for their clients.
Approach: I followed the brief to create a newsletter draft on a tight turnaround (it was commissioned the week I was flying to Costa Rica!). The email outlined six reasons to visit the destination. I took care to use a similar tone of voice to the tourism board to highlight its distinct character and vibe.
Outcome: The email was well-received, achieving a 59% open rate and a 28% click rate. See the newsletter here.
Re-Engaging a Tired Email List
Project: A client wanted to re-engage their email list, as they had a lot of cold subscribers affecting their overall engagement and deliverability.
Brief: Create a re-engagement campaign to clean up the list and remove cold subscribers who are no longer interested in receiving emails from the business.
Approach: I created a two-part email automation in Kit, which gave cold subscribers the opportunity to stay on the list or unsubscribe. I sweetened the deal with a relevant freebie download if they stayed.
Those who didn’t open the email within a 10-day timeframe were sent a second email as a last chance. If they opened the email, they automatically stayed on this list. If they didn’t, they would be unsubscribed.
This re-engagement campaign was designed to be evergreen and run in the background, so it’s always cleaning up the list without any extra manual work.
Outcome: My client’s email newsletters saw significant engagement, achieving a 49.31% open rate and a 6.13% click rate within a 90-day timeframe.
3. Creating a Campaign for a Hotel Opening
Project: My luxury travel client wanted to drum up excitement about the opening of Atlantis The Royal with their subscribers.
Brief: Create a campaign of three emails leading up to the hotel’s opening, and position it as the place to be for luxury clientele.
Approach: I worked with the marketing department to identify themes for the newsletters. We decided to showcase the hotel’s restaurants and position it as a romantic getaway for couples to tie in with Valentine’s Day coming up. We then announced the hotel’s opening with an offer to encourage customers to book.
I used urgency to increase FOMO and attract customers with the idea that they would be among the first to stay in a hotel that had Beyoncé performing for the opening night. I worked with the graphic designer to ensure the campaigns stood out.
Outcome: The campaign was a hit with my client’s subscribers, and we received glowing feedback from Kerzner International, the parent company of Atlantis The Royal. See the campaign sample here.
